New real estate software from Walled Lake firm

WALLED LAKE — Continuity Programs continues to roll out its latest automated real estate marketing product, MyLeadDashboard. The web-based platform offers a fully automated approach for “Just Listed” and “Just Sold” mailing campaigns.

Since its introduction earlier this year, several real estate firms across the country have adopted the system. New Orleans-based Latter & Blum Inc. and its family of companies, as well as Leading Real Estate Companies of the World member McColly Real Estate in Indiana and Illinois are among Continuity’s clients.

“This technology offering is well worth our development investment,” said Kirk King, president of Continuity Programs. “Our research showed this was an area other companies were lacking. Agents simply wanted more support and we knew we could meet those expectations.”

MyLeadDashboard helps busy agents and brokerages build their brand, attract new listings, gain future referrals, and advertise their success. Companies can choose from a library of Just Listed and Just Sold designs or have Continuity Programs design and set up custom branded pieces. Mailings include personalized URLs and landing pages for online lead generation.

MLS integration with MyLeadDashboard allows for a hands-free campaign. Agents can opt-in to the program, choose a corporate-approved design, and let the system handle all the work. It does not require any data entry, which helps lead to increased productivity.

Fully automated Just Listed and Just Sold mailing campaigns are an exciting piece of the MyLeadDashboard software. It provides brokers and agents easy customization and real-time reporting. The system also includes a built-in CRM and multi-year client follow-up programs.

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Continuity Programs serves real estate companies with customer relationship management software and automated marketing services.

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