Quicken subsidiary buys ForSaleByOwner.com

DETROIT — In-House Realty, a Detroit-based subsidiary of Rock Holdings Inc., announced it has purchased ForSaleByOwner.com from the Chicago-based media firm Tronc, Inc.

Founded in 1999, ForSaleByOwner.com is a website for homes for sale by their owners. The site draws millions of visitors monthly offering home listings, tools, information, how-to’s and live customer support. Studies show 8 to 10 percent of American real estate transactions are do-it-yourself sales.

For more than 10 years, In-House Realty’s core business has been matching home buyers and sellers with qualified, vetted and top real estate agents in all 50 states and 3,100 counties in America. The company’s Partner Agent Network is one of the largest in the nation, with more than 25,000 agents in virtually every neighborhood throughout the country.

“We are in relentless pursuit of eliminating the complexities and stress that can sometimes accompany buying or selling a home,” said Doug Seabolt, CEO of In-House Realty. “In the coming months, In-House Realty will introduce a fully integrated platform that will combine home search, connecting consumers with one of our trusted Partner Agents and partnering with Quicken Loans’ Rocket Mortgage to provide the world with the clearest, simplest, and least-stressful end-to-end home-buying and home-selling experience found anywhere.”

ForSaleByOwner.com is the fourth financial technology acquisition by Rock Holdings, or one of its subsidiaries, in less than 18 months. The company completed the purchase of Toronto-based OpenHouse Realty’s technology group and its proprietary technology platform in the first quarter of 2017. In addition, Rock Holdings acquired Los Angeles-based LowerMyBills and ClassesUSA, two of the nation’s leading online marketing service providers, in the third quarter of 2017.

Detroit-based In-House Realty, sister company to Quicken Loans, manages a Partner Network of more than 25,000 real estate agents and has assisted more than 500,000 consumers with their home buying and selling needs. More at InHouseRealty.com.

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