OptimizeRx in new medication messaging partnership to hospitals

ROCHESTER — OptimizeRx Corp. (OTCQB:OPRX), the Rochester-based provider of digital health messaging for the pharmaceutical industry, has partnered with EvidenceCare, a Nashville, Tenn.-based provider of a cloud-based clinical decision support for individual clinicians, hospitals and clinics.

EvidenceCare’s network consists of more than 5,000 users, including hospitals, that layer the EvidenceCare CDS tool onto electronic health records. The partnership allows EvidenceCare to deliver OptimizeRx’s digital health messaging to healthcare providers at the point-of-care, including financial, clinical and brand messaging for pharmaceutical companies. The integration is expected to be complete by the end of April.

“Our partnership with EvidenceCare represents a major milestone in terms of expanding our distribution of digital health messaging beyond the ambulatory setting and into hospitals,” said OptimizeRx president Miriam Paramore. “It also means we will be able to integrate for the first time with industry-leading EHR vendors that have a strong presence in the hospital space. Together with EvidenceCare and these EHRs, we increase the likelihood that healthcare providers select the best medication for their patients, while helping patients save money and be better educated about their prescriptions.”

EvidenceCare provides clinicians with access to reliable, evidence-based treatment recommendations at the bedside in as little as 30 seconds. Designed by physicians and curated by physicians and medical societies, patient-specific protocols are made available to healthcare providers via a web-based application with EHR integration that streamlines workflows. The company launched its enterprise version to hospitals in 2017.

“EvidenceCare and OptimizeRx will provide information in a way that enhances the care process at hospitals for both patients and providers,” said EvidenceCare CEO Brian Fengler, MD. “Partnering with OptimizeRx allows us to deliver valuable messaging that can help clinicians provide better quality care, as well as incredible financial value to the patient. This has always been the goal of our technology.”

More at www.evidence.care or www.optimizerx.com.

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