FCA US kicks off 6th annual ‘Drive for Design’ contest

AUBURN HILLS — High school students, it’s time to rev up your creative engines! The FCA US Product Design Office is looking for aspiring young artists with a passion for automotive design to participate in the 2018 Drive for Design contest.

Returning for the sixth consecutive year, the Drive for Design contest challenges high school students throughout the United States to design a Jeep Wrangler for the year 2030. The FCA design team also is continuing its partnership with EyesOn Design and Lawrence Technological University for this year’s contest.

“The Drive for Design contest is a unique competition designed to help expose young artists to the various career opportunities in automotive design,” said Mark Trostle, who leads performance, passenger car and utility vehicle design for FCA North America. “This year, we are offering aspiring designers a once-in-a-lifetime opportunity to meet and work side-by-side with designers of some of the hottest vehicles on the road today.”

Winners will receive their awards on Friday, June 15 at Eyes On Design’s “Vision Honored” black tie event, which kicks off the annual EyesOn Design Automotive Design Exhibition that takes place each Father’s Day weekend at the Edsel and Eleanor Ford House in Grosse Pointe Shores.

Lawrence Technological University, a private university that offers more than 100 programs through the doctoral level in its Colleges of Architecture and Design, Arts and Sciences, Engineering and Management, will offer the contest winners a two-week summer automotive design course.

Just like the real world of automotive design, Drive for Design entrants face a challenging deadline. Entries must be submitted by April 27 at www.FCAdrivefordesign.com.

Three winners will receive the following prizes:

First place:
* Day of Design – Contest winners will have an exclusive behind-the-scenes tour of the FCA US product design studios and the opportunity to work one-one-one with professional automotive designers
* A two-week summer automotive design course at Lawrence Technological University (includes housing, meals and field trips)
* Attend EyesOn Design “Vision Honored” black tie and silent auction event with the FCA design team
* Entry to the EyesOn Design Automotive Design Exhibition in Grosse Pointe Shores
* A three-day, two-night stay in Michigan (includes flight, hotel and rental car)
* A Wacom MobileStudio Pro 16 – A full-featured, Intel-powered computer that offers a larger space for drawing, detailed concept art, 3D sculpting and painting, motion graphics and advanced image editing for retouching

Second and third places:
* Day of Design – Contest winners will have an exclusive behind-the-scenes tour of the FCA US Product Design studios and the opportunity to work one-one-one with professional automotive designers
* A two-week summer automotive design course at Lawrence Technological University (includes housing, meals and field trips)
* Attend EyesOn Design “Vision Honored” black tie and silent auction event with the FCA design team
* Entry to the EyesOn Design Automotive Design Exhibition in Grosse Pointe Shores
* A three-day, two-night stay in Michigan (includes flight, hotel and rental car)
* An Apple iPad and Apple Pencil

Contest rules and information can be found at www.FCAdrivefordesign.com. Updates will be posted on the Drive for Design Facebook page (Facebook.com/DriveForDesign), the FCA US Facebook page, Twitter (@FiatChrysler_NA) and Instagram (@FiatChrysler_NA) using the hashtag #DriveForDesign.

A benefit for the Detroit Institute of Ophthalmology (DIO), a not-for-profit corporation, EyesOn Design is a major source of revenue for the DIO’s research, education and support group programs for the visually impaired. The DIO is a division of the Department of Ophthalmology of the Henry Ford Health System.

Lawrence Technological University, www.ltu.edu, is a private university founded in 1932 that offers more than 100 programs through the doctoral level in its Colleges of Architecture and Design, Arts and Sciences, Engineering, and Management. PayScale lists Lawrence Tech among the nation’s top 100 universities for the salaries of its graduates, and U.S. News and World Report lists it in the top tier of best Midwestern universities. Students benefit from small class sizes and a real-world, hands-on, “theory and practice” education with an emphasis on leadership. Activities on Lawrence Tech’s 107-acre campus include more than 60 student organizations and NAIA varsity sports.

Launched in 2013, the FCA US Product Design Office created its Drive for Design contest to educate young artists about careers in automotive design. Starting locally in Detroit, Drive for Design has grown to become a national contest that has awarded talented students with prizes and unique opportunities to help further develop their design skills.

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