OptimizeRx financial info for prescriptions now part of electronic health record system

ROCHESTER — OptimizeRx Corp. (OTCQB:OPRX), the Rochester-based provider of digital health messaging about prescriptions, announced a deal with Boca Raton, Fla.-based Modernizing Medicine Inc. to help patients save money and be better educated about their prescriptions.

Modernizing Medicine provides a specialty-specific, data-driven and cloud-based electronic health records system to dermatologists, ophthalmologists, orthopedic surgeons, plastic surgeons, urologists, otolaryngologists and pain management specialists. More than 10,000 providers use Modernizing Medicine’s mobile EHR system, EMA, including more than 40 percent of U.S. dermatologists.

Modernizing Medicine’s EHR system was recently ranked No. 1 on the Black Book Physician Practice and Ambulatory Solutions list of top EHR systems for six specialties, and EMA has been named the No. 1 dermatology EHR system for four consecutive years.

OptimizeRx services will operate seamlessly within the Modernizing Medicine EHR system workflow to notify health care providers of potential prescription savings and support information for their patients.

“HCPs using our EHR system should be able to better address two of the greatest challenges in healthcare: improving affordability of medications and encouraging greater adherence,” said Dr. Michael Sherling, Chief Medical & Strategy Officer of Modernizing Medicine. “In this way Modernizing Medicine continues to serve our clients by providing additional technology intended to increase practice efficiency and improve patient outcomes.”

OptimizeRx’s EHR and eRx network now reaches more than 500,000 health care providers in the United States, making it the healthcare industry’s largest point-of-prescribe network.

OptimizeRx recently reported record net revenue in the third quarter of 2017, up 74 percent compared to the same year-ago quarter, which was driven by growth in financial and brand messaging by new and returning clients. OptimizeRx expects the additional channel partner to enhance its reach, thereby supporting additional revenue growth.

More about Modernizing Medicine at www.modmed.com. More about OptimizeRx was www.optimizerx.com.

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