SME launches ‘Humans of Manufacturing’ campaign

DEARBORN — SME, formerly known as the Society of Manufacturing Engineers, has announced a new marketing campaign called “Humans of Manufacturing,” a multimedia effort that allows manufacturing professionals to tell their personal stories, and showcasing the advanced nature of modern manufacturing.

The new campaign includes e-newsletters, social media and a website,

“We created Humans of Manufacturing to showcase everyday people who are really making things happen in manufacturing,” said Jeff Krause, SME CEO. “Manufacturing is high-tech, constantly evolving and advancing — and, so are the individuals who make up this vital industry.”

The first story of this series launched on Manufacturing Day, Friday, Oct. 6, and featured GE Engineer Joshua Mook. Mook’s story highlighted his longtime love affair with aircraft and flying, later leading him down the engineering and aerospace career path.


SME will publish a new story every week and is seeking personal stories of manufacturing professionals. If you are interesting in submitting a story idea, contact Candace Roulo, managing editor of SME’s Advanced Manufacturing Media, at

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