TROY — PayAnywhere, the Troy-based mobile payments provider, announced it will offer its new PayAnywhere 2-in-1 Bluetooth Credit Card Reader free to new PayAnywhere customers.
“We know the importance of making sure our merchants have a fast, reliable and secure payments solution,” said Marc Gardner, president and CEO of North American Bancard Holdings LLC, parent company of PayAnywhere. “Because our everyday focus is putting our merchants first, we wanted to give merchants a card reader that offers the ability for secure, EMV transactions – protecting them from costly chargebacks and fraudulent purchases.”
The roll out of EMV (Europay, Mastercard and Visa) chip technology signified a transition in fraud liability, and on Oct. 1, 2015, the shift went into effect for many merchants. Most big box merchants made the shift to accept chip-protected credit cards, but small businesses have been slower to adopt the security enhancement due to the cost associated with the upgrade. In an effort to help small businesses minimize chargebacks and fraud risk, PayAnywhere is the only mobile payments solutions provider to be offering a fully functional, Bluetooth EMV reader for free with pay-as-you-go pricing.
“EMV chip technology is an incredible added level of security for consumers to have in the credit card transaction process,” stated Jim Parkinson, chief information officer at North American Bancard. “Fraud is a serious matter and we put a premium on providing a EMV reader to merchants so they can ensure their customers are protected, while safeguarding their own business.”
The PayAnywhere card reader transforms any Apple or Android device into a mobile POS system and is available on both app stores. Comprehensive reporting features are included as part of PayAnywhere Inside, the online portal with an interactive dashboard providing data and tools that help guide informed decisions to grow your business. PayAnywhere accepts Visa, Mastercard, American Express and Discover for one rate with no setup or monthly fees. The free Bluetooth EMV reader replaces the previously offered magnetic stripe reader. Also available in the PayAnywhere product offering is a 3-in-1 Credit Card Reader that accepts magnetic stripe, EMV chip cards and NFC contactless payments; and PayAnywhere Storefront, a free tablet with built-in card reader.
More at www.payanywhere.com.