New President At OptimizeRx

ROCHESTER — OptimizeRx Corp. (OTC: OPRX), the health care IT provider, has appointed industry veteran Miriam Paramore as president.

The Rochester-based company said Paamore will lead growth efforts at the company, whose electronic health records network reaches more than 500,000 healthcare providers nationwide.

Optimize promotes patient savings through patient medication discounts and clinical information from large pharmaceutical companies to ambulatory and acute care providers. Pharmaceutical participants include Pfizer, Merck, Lilly, Novartis and AstraZeneca.

“Given our expanding customer base of top pharmaceutical companies, as well as major channel partners like DrFirst, Allscripts and Practice Fusion, Miriam’s experience with scaling health technology companies brings timely and highly complementary strengths to our OptimizeRx team,” said company CEO William Febbo. “Her deep technological understanding of the healthcare landscape, especially EHRs, will help us drive broader and more direct access to the point-of-care.”

Paramore brings more than 30 years of experience in healthcare and health IT, including recent strategy work with the private equity community, personal investments and executive roles in start-up and early-stage digital health companies.

During her tenure as executive vice president at Emdeon (now Change Healthcare), she was responsible for corporate strategy and product development, as the company grew to over $1.2 billion in revenue and completed the largest IPO in health IT history.

Paramore has served on several boards, including the Medicaid HMO CareSource and the HIMSS national board of directors, and she conceived and built the U.S. Healthcare Efficiency Index that led to the passage of electronic provider payment provisions in the Affordable Care Act.

“I am as passionate as ever about the power of information to improve health,” said Paramore. “OptimizeRx already reaches over half of all healthcare providers who electronically prescribe, creating opportunities for more than 1 million patients monthly to better afford their medications. However, there still remains a largely untapped opportunity to reach more providers, help more patients, and improve our healthcare system by ‘connecting the dots’ via the OptimizeRx network.”

Learn more about OptimizeRx by visiting

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