LTU-backed startup event draws nearly 500 people

SOUTHFIELD — Nearly 500 people attended the Annual Collaboration for Entrepreneurship, better known as ACE’17, held Thursday, Jan. 26 at the Westin Southfield.

Lawrence Technological University is a managing partner of the event, a celebration of all things entrepreneurial.

Attending the event were innovators, entrepreneurs, investors, and business owners. They attended presentations and conversations on a wide variety of topics – managing business innovation centers, opportunities for entrepreneurs in autonomous vehicles, mobile marketing strategies, capital attraction, support services available to entrepreneurs, and more.

There was also a show floor featuring products and services for entrepreneurs and others in the Michigan startup ecosystem.

The lead sponsor of the event was the city of Southfield, and Southfield Mayor Ken Siver provided opening remarks. The partner sponsor of the event was the Michigan Economic Development Corp.

Co-event sponsors included Amy Cell LLC, Automation Alley, Bamboo Detroit, The Hire Effect, the LTU Collaboratory, and the Michigan Angel Fund. The Crowdlink connectivity sponsor was the Oakland County One Stop Shop Business Center. Contributing sponsors included BlueWater Angels, Brinks Guilson & Lione, the Build Institute, Collective Metrics, Constant Contact, the Central Michigan University Isabella Bank Institute for Entrepreneurship, Dawdy Imagery & Design, Failure Lab, Lenawee Now, the Michigan Business Incubator Association,, the University of Michigan’s Zell Lurie Institute, Grand Valley State University’s Muskegon Innovation Hub, the Mobile Technology Association of Michigan, the Michigan Corporate Relations Network, Start Garden, the MTEC SmartZone Business Accelerator, the Southfield Area Chamber of Commerce, Stanislaw, ArborMoon, and TechTown Detroit.

Winning the ACE’17 Challenge for startups was Advanced Interactive Response Systems, which provides high-quality oxygen safety remote monitoring products that will improve patient health and caregiver performance. The prize was $5,000 cash, along with a talent search package from Amy Cell Talent, 7C’s Growth Readiness and Alignment Assessment from Automation Alley, a pitch review from Bluewater Angels, a six-month subscription to the Everything HR tool chest and website from Everything HR, four months of support from the LTU Collaboratory, one year of small business membership from the Mobile Technology Association of Michigan, mentoring and pitch review from the Muskegon Innovation Hub, a one-year membership in the Southfield Chamber, consultation on process and product definition from Tech Highway, and coaching from The Hire Effect.

For more information, visit For an audio interview about the event with Miche Rayment, co-chair of ACE’17, visit this link.

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