Lansing's Liquid Web Hires Branding Consultant As VP Innovation

LANSING — The managed services provider Liquid Web LLC has announced the hiring of Chris Lema as vice president of products and innovations.

Lema is a product and branding consultant with a 20-year career in the technology field. Previously, Lema was vice president of software development at Petoskey-based Emphasys Computer Solutions, and was CTO and chief strategist at the Denver-based IT services firm Crowd Favorite.

Most recently, Lema was an independent industry consultant focused on the WordPress community, sharing his insights via a daily blog, ebooks, public speaking and product strategy.

At Liquid Web, Lema will develop products to complement the company’s traditional managed hosting suite of product offerings as well as integration with its recent Cloud Sites purchase from Rackspace. His addition demonstrates the company’s commitment to its growing WordPress community, which currently supports more than 250,000 mission critical WordPress sites, and onboards, on average, one site every hour of every day.

In a press release, Liquid Web CTO Joe Osterling said Lema’s “experience working with our target customers, web-dependent SMBs and the creators who serve them, will accelerate our quest to build more innovative products for this underserved community. His audience expertise combined with his knowledge of CMS and e-commerce technology platforms means simple, scalable solutions that make life easier for designers, developers, agencies and SMBs.”

Chris Lema
Chris Lema

And Lema added: “Liquid Web is a place that can offer me an opportunity to leverage all my talents and experience, while also being a place where I can stretch, grow and keep innovating. I normally say most hosting companies only have one product – hosting – and that’s no place for a product guy. Liquid Web is different and I’m looking forward to aligning our visions for the web-hosting community.”

Liquid Web is a $100 million-revenue hosting provider serving 30,000 customers in 150 countries. It is owned by Madison Dearborn Partners LLC, a Chicago private equity firm. More at

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