Farmington Hills Research Firm In New Partnership

FARMINGTON HILLS — Morpace Inc., a Farmington Hills marketing research and consulting firm, announced a strategic partnership with Qualtrics, an enterprise survey platform provider based in Provo, Utah and Dublin, Ireland.

By working with Morpace and Qualtrics, marketing and corporate executives will now have access to the most flexible, dynamic and sophisticated software combined with research expertise.

Morpace said the partnership offers companies greater value by having Morpace research experts use the Qualtrics platform to provide full-service consulting on projects from initial program design and implementation, all the way through in-depth reporting and predictive modeling.

“This partnership allows our team to focus more fully on solving client problems, allowing those clients to make strategic decisions for their business,” said Duncan Lawrence, Morpace president and CEO. “This combination of research knowledge and powerful technology will allow our clients to make better business decisions.”

Established in 1975, Morpace serves clients in automotive, healthcare, financial services, retail and consumer goods and technology to solve their most pressing marketing challenges. It provides expertise in three core areas: brand and communications; market and product development; and customer experience management.

Morpace is headquartered in Detroit with offices in Los Angeles, London, and Shanghai. It conducts research in more than 60 countries and on six continents. Visit for more information.

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