DEARBORN — Ford Motor Co. says it’s returning to CES — formerly known as the International Consumer Electronics Show — in January, as the Detroit Three continue to make a greater and greater impact on the high-tech world.
“Ford was the first automaker to have a significant presence at CES nine years ago, and we are proud to continue that legacy of innovation in 2016,” said Mark Fields, Ford president and CEO. “As we move forward with our Ford Smart Mobility plan, CES is the perfect venue for sharing news on our efforts to change the way the world moves and provide new solutions in the areas of connectivity, mobility, autonomous vehicles, the customer experience and data and analytics.”
Ford is hosting the first automotive news conference of CES 2016 during CES Press Day Tuesday, Jan. 5 at Mandalay Bay.
Owned and produced by the Consumer Technology Association, formerly known as the Consumer Electronics Association, CES 2016 is the world’s largest trade show. It will be held Jan. 6-9 in Las Vegas. More than 170,000 attendees from 153 countries attended the 2015 CES, checking out technology from 3,600 vendors in 2.2 million square feet of exhibit space.
Additionally, CTA has named the Ford GT – an ultra-high-performance supercar that serves as a technology showcase – the Official Vehicle of CES 2016. The car’s advanced technology features include a lightweight carbon fiber composite body, a 600-plus-hp EcoBoost V6 engine, a seven-speed dual-clutch transaxle, an active rear spoiler keyed to both speed and driver input, an F1-style steering wheel that integrates driver controls, and a fully digital and configurable instrument cluster.
Beginning production in 2016, the Ford GT celebrates the 50th anniversary of Ford GT race cars placing 1-2-3 at the 1966 24 Hours of Le Mans.