Pure Michigan Gets Clicktivated

LANSING — The award-winning Pure Michigan campaign announced a partnership with Birmingham-based Clicktivated http://clicktivated.com/ to offer a new way to explore travel opportunities in the state.

The Michigan Economic Development Corp. says Michigan is the first state tourism office to offer Clicktivated technology, which allows visitors to engage with 10 Pure Michigan commercials to discover information about specific destinations within the video spots.

When a scene of interest plays, users can click on the icon to the right of the screen and get immediate access to individual websites of featured destinations to view activities, make reservations and help build a personal travel itinerary.

“This technology makes our advertising spots truly interactive, providing viewers with real-time information on the destinations highlighted throughout the ads,” said David Lorenz, vice president of Travel Michigan, part of the MEDC.

While the Clicktivated content is interactive, it does not disrupt the original video content and viewing experience through pop-ups or other distractions. The Pure Michigan Clicktivated videos will work across all devices and browsers, as well as inside Facebook. Videos featuring the Clicktivated technology can be found at www.michigan.org/explore.

“The state of Michigan is a leader in innovation within the travel industry, recognizing the impact Clicktivated content will have on the viewer experience,” said Chris Roebuck of Clicktivated. “Clicktivated allows for direct viewer interaction to learn additional information on the various destinations featured in these videos and even the opportunity to book a trip directly through the video. Combining Clicktivated’s technology within the Pure Michigan video series separates Michigan from other tourism marketing efforts – visitors now have a new and exciting way to gain information and interact with this beautiful state.”

All three founders of Clicktivated are native Michiganders who are committed to showcasing the innovation and technological talent found in their home state. Clicktivated’s technology is fully cross compatible on all platforms and devices and is the first technology company to allow for viewer interaction within videos on an iPhone without having to use a loaded app or platform.

For more on the MEDC and its initiatives, visit: michiganbusiness.org. For Michigan travel news, updates and information, visit michigan.org.

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