New Video Analysis Software From Okemos Firm

OKEMOS — The Okemos-based screen capture and screen recording software developer TechSmith announced the launch of TechSmith Loop, new video review technology that uses the power of side-by-side video analysis to improve performance.

Available on Windows 10, Surface tablets and the new Microsoft Surface Hub — itself an advanced technology for enterprises — TechSmith says the new Loop product disrupts the process of observing and analyzing performance and makes feedback
meaningful and measureable.

The software is intended to provide side-by-side analysis of performance, from the manufacturing assembly or plant floor, healthcare emergency and treatment center to worksite ergonomic review.

“Whether at work or at home, we want to help people achieve more,” said Dean Craven, chief technology officer at TechSmith. “With the widespread adoption of mobile devices and cloud-based technologies, we recognize that collaboration is the future of smart business. For the past 25 years, our goal has been to not just respond to new technology, but to enhance it by re-imagining how people and businesses stay connected and get work done.”

With performance, process and quality improvement being significant challenges for most enterprises, TechSmith is further building on its long history of emerging technology to re-imagine products on new devices.

See examples of side by side analysis in action at

TechSmith’s flagship screen capture and screen recording software includes Snagit and Camtasia.

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