Domino’s Pizza Adds Ordering By Emoji

ANN ARBOR — One of the internet’s additions to the popular culture is the emoji, those shorthand images used to express an idea or emotion.

Now, you can use ’em to order pizza.

Ann Arbor-based Domino’s Pizza Inc. has added ordering via emoji to its new order-by-Twitter service, launched Wednesday.

Customers can create a “Domino’s Pizza Profile” online, which includes an “Easy Order” — a favorite pizza.

Now, if customers add their Twitter handle to their pizza profile, they can order their Easy Order by simply tweeting the pizza emoji to @Domino’s. Domino’s will then send their Easy Order through an automated direct message, which customers must confirm. Customers who do not have a saved Easy Order will be prompted to set it up in their pizza profile.

Ordering through Twitter joins Domino’s list of AnyWare ordering options — via Samsung smart TVs, the Pebble and Android Wear smartwatch apps, and Ford Sync AppLink. To learn mroe about Domino’s mobile pizza ordering technology, called AnyWare, visit http://anyware.dominos.com.

Domino’s has more than 11,700 stores in more than 75 countries, and had 2014 sales fo $8.9 billion — $4.1 billion in the United States and $4.8 billion internationally. About half of Domino’s sales originated from digital channels at the end of 2014. Domino’s system is comprised of franchise owners who accounted for nearly 97 percent of Domino’s stores as of the first quarter of 2015.

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