Troy Engineering Firm Giving Away BMW EV With Teardown Report

DETROIT — Auto industry executives visiting Preview Week of the North American International Auto Show often go home with a lot of trinkets.

But how about a $50,000 BMW i3 electric car?

The Troy engineering firm Munro & Associates tears down vehicles for a living — and issues its clients detailed reports on what makes the vehicles tick. Munro has done just that with the BMW i3 — and announced Thursday that it’s giving away a BMW i3 with every purchase of the “Master-/OEM-level” version of its benchmarking study of this unique vehicle, when purchased during NAIAS or the Plastics in Automotive Conference.

The study, the most extensive of its kind, details the production and costs of every system in this carbon-fiber electric vehicle, which CEO Sandy Munro calls the most advanced vehicle on the planet. Using its proprietary advanced design, quality and costing software, Munro developed comprehensive reports on key vehicle systems and — for the first time — will offer the reports for general distribution.

Munro has extended the offer from Monday, Jan. 12 through Sunday, Jan. 25 at its booth in the Cobo Center lobby, and during the Plastics in Automotive Conference at the Westin Book Cadillac Wednesday, Jan. 14 after the Munro presentation on “Deconstructing the BMW I3: Groundbreaking Technology and the Composite Car” from 10:15 to 10:35 a.m.

More about Munro at

(Photo above: The BMW i3. Wikimedia Commons photo.)

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