Record Number Of Automakers To Exhibit At CES

DETROIT — The laughed 15 years ago when Microsoft talked about making the automobile just one more place on the network. They aren’t laughing now.

The 2015 International CES, formerly known as the Consumer Electronics Show, will have a record number of automotive technology exhibits when it opens in Las Vegas in early January.

The Vehicle Intelligence Marketplace will be located at CES Tech East, in the North Plaza of the Las Vegas Convention and World Trade Center. This Marketplace will feature autonomous driving, collision avoidance, and vehicle communication technologies. Exhibitors in this area will have the opportunity to conduct track
demonstrations within the parking lot as well as on-the-road demos.

Underscoring the expanding intersection between consumer technologies and the car, a record 11 automakers will exhibit at the upcoming 2015 CES. The Detroit Three — Chrysler, Ford and GM — will be there, along with Audi, BMW, Hyundai, Mazda, Mercedes, Mini, Toyota and Volkswagen, all showcasing their latest technologies among an enhanced lineup of automotive technology exhibits, keynotes, marketplaces and conference sessions.

Automotive exhibits at the 2015 CES will cover more than 165,000 net square feet of exhibit space, up 17 percent over the 2014 show.

“As the car has become more connected we have seen the popularity of in-vehicle technologies increase as well. We created the Vehicle Intelligence Marketplace to showcase advanced innovations and how these technologies are making the driving
experience safer,” said Gary Shapiro, president and CEO of the Consumer Electronics Association, which runs the show. “The continued growth of the automotive category at CES parallels the rapid evolution of in-vehicle technologies. From connectivity to
autonomous driving technologies to other rapidly evolving innovations, consumers today view in-vehicle technology as an important factor in their buying decisions.”

CEA industry forecasts predict sales of factory-installed vehicle technologies will increase 3 percent in 2015 to $11.3 billion. Connected systems, like OnStar and Ford Sync, offer infotainment, communication, safety and driver assistance solutions and services. CEA consumer research shows about 30 percent of U.S. households now own a vehicle with a communications, safety or entertainment system.

CES keynotes and conference sessions focused on automotive electronics include:

* A keynote from Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, who will speak on autonomous vehicle technology and its impact on society, mobility and the environment. His address is slated for 8 p.m. Monday, Jan. 5 at the Chelsea Theater within the Cosmopolitan.
* A keynote from Ford Motor Co. president and CEO Mark Fields on the future of mobility and the latest in-vehicle innovations. His keynote address immediately follows the State of the Industry address by Gary Shapiro, CEA’s president and CEO, which begins at
8:30 a.m. Tuesday, Jan. 6, in The Venetian’s Palazzo Ballroom.
* A conference session on “Beyond the Connected Car: Transforming Personal Mobility.” With the world’s population growing and becoming more urbanized, the century-old
model of the car as the primary means of personal transportation will eventually prove unsustainable. Technology driven solutions are emerging to move the masses more efficiently and safely.
* A conference session on “Eye on Automotive Technology.” From self-parking cars, gesture-controlled infotainment systems to head-up displays that augment reality, car technology is advancing so quickly that it’s hard to imagine what’s next. Industry insiders offer a glimpse of what’s coming down the pike in 2015 and beyond.
* A conference session on “Drive Safely with the CE Industry.” Technology has dramatically improved the driving experience. Yet some drivers find it difficult to use modern technology responsibly, taking their eyes off the road when using electronic devices. We will look at industry initiatives to make everyone safer on the road.
* A conference session called “Connect2Car” that will feature experts offering insights and new ideas for the automotive industry to understand and profit from in the connected car experience.
* A conference session called “Collaboration: Protecting Connected Vehicles within the IoT?” Panel members discuss connected car vulnerability and the critical need to address core cyber security issues well before the point of exponential attack growth. Learn what initiatives automotive OEM’s and options suppliers are taking to keep vehicles and passengers safe.

More at www.cesweb.org.

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